Hisense Forward
Where technology becomes architecture — Estudio Alegría reimagines the home kitchen as a sculptural totem clad in Zenit Metal Plus Champagne and Syncron Velázquez 05.
Project Details
A kitchen as a totem. Madrid, 2025.
Location
Madrid
Casa Decor 2025
Typology
Kitchen & Tech Showroom
Hisense installation
Design
Estudio Alegría
Interior architecture
Finishes
Zenit & Syncron
Metal Plus Champagne & Velázquez 05
The Concept
Technology and design, fused — reshaping how we live the kitchen.
For Casa Decor 2025, Hisense presents a revolutionary space that fuses design and technology, conceived to transform the user experience and redefine how we interact with the home.
Estudio Alegría shaped the installation around Alvic surfaces: doors, interiors, and ceilings are clad in panels that unify appliances and architecture. The oven zone rises as a sculptural totem, built entirely in Alvic material — a vertical statement that anchors the room.
Zenit Metal Plus Champagne brings a quiet metallic glow; Syncron Velázquez 05 grounds the composition in warm, textured wood. Together they render technology less as appliance and more as architecture.
Inside the Space
Through the kitchen. Detail by detail.
Entry Panels
Zenit Metal Plus Champagne
Main Kitchen View
Totem oven composition
Dining Detail
Metal Plus close-up
Kitchen Cladding
Metal Plus Champagne surface
Kitchen Overview
The full composition
