IDEQUO Design School feature wall by Aitor Viteri

IDEQUO Design School

A 500m² design school in Madrid’s Chamberí — Aitor Viteri wraps classrooms and corridors in Alvic Luxe, Zenit and Syncron color.

Project Details

Learning by color. IDEQUO, Madrid.

Location

Madrid

Spain

Typology

Design School

Interior design campus

Design

Aitor Viteri

Interior Designer & Academic Director

Finishes

Luxe, Zenit & Syncron

Curry, Coral, Rojo Pompei & more

The Finishes

Six colors, one energy. Curry to Ultramar.

Zenit Curry, Coral and Rojo Pompei shelving detail at IDEQUO

The Concept

A school without walls — where the room itself becomes the first teacher.

In the heart of Chamberí, IDEQUO — The Interior Design School has turned a sober, all-white law office into a 500-square-meter laboratory of ideas. Academic Director Aitor Viteri treated the brief as a blank canvas rather than a retrofit: an interior design school, he reasoned, should be taught by its own architecture.

The result is unapologetically chromatic. Where the old offices offered only white, Alvic’s palette now organizes the space — Curry, Naranja Citrus and Coral raise the energy in furniture and cladding, while a deeper Azul Ultramar and a restrained touch of Rojo Pompei hold the room in balance. Color becomes wayfinding: it marks thresholds, signals use, and keeps the senses awake.

The palette plays across two finishes at once. Luxe’s high-gloss surfaces throw back light and multiply it through the room, while Zenit’s supermate answers in soft, velvet-quiet contrast — proof that this school’s boldest lessons are written into the material itself.